The Amazon model makes it difficult, if not impossible, to speak to anyone, let alone product experts with knowledge of office supplies. Amazon may have mastered their online consumer-style ordering experience but its self service approach leaves users to fend for themselves in terms of product selection, missing deliveries, and product returns.

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In comparison you are service driven and you offer added value in terms of consultancy, local support, and flexibility. You need to play to your strengths over their weaknesses. Your product knowledge, understanding your customer's needs and a voice at the end of a phone gives you a massive benefit over a self service seller.